Every missed call is a job your competitor just booked.
Built first for owner-operated appliance-repair shops, and designed around the way field service really works.
You keep answering the calls you can. CapturePoint handles the ones you can’t get to, so the revenue already headed your way stops leaking. That is where the system starts. Done for you.
Call handling is configured to match the rules that apply where your business operates.
The problem
You don't have a lead problem. You have a response problem.
You’re under a truck, elbow-deep in a dryer, or already helping a customer. Another call comes in, and you can’t take it. Follow-up waits. Administrative work piles up behind it. And every gap creates another opportunity for revenue to quietly walk out the door. Missed calls are the most obvious leak, and that’s where we start. But they’re not the only one.
You are already under a truck
The phone rings while both hands are busy. Nobody picks up.
No message is left
Most callers will not leave one, and will not call back.
They dial the next shop
The job goes to whoever answers, not whoever is better.
Follow-up waits until later
Later becomes tomorrow, and the caller has already booked.
Quotes go cold
Nobody chases them, and the revenue attached to them slips too.
Admin work stacks up
The paperwork gets done at night, or it does not get done.
The cost of doing nothing
Doing nothing has a price. You’re already paying it.
Every unanswered call is a potential job that never makes it onto the schedule. Every delayed follow-up is another opportunity that can go cold.
Do the math over a month, and the leak gets real. This isn’t overhead. It’s revenue you’re leaving behind.
Calculate your missed revenueWhat we do first
CapturePoint starts with the calls you miss.
When you can’t get to the phone, the caller still gets an answer. We get the details you need, follow the rules you set, and send it all back to you so you can pick up the job.
Calls are the first piece, not the whole plan. We add more only once each piece is working for you.
Included at launch
- Overflow and after-hours call coverage (Capture 1), or full-time 24/7 coverage (Capture 2)
- The caller's details and what they need, sent where you already work
- Questions set up for your shop
- Your service area and the jobs you take
- Appointment booking, where it's set up for your shop
- Regular check-ins and adjustments
Your rules
Set up around the way your shop works.
Before any calls go live, we write down the things that matter to you.
- The ZIP codes and neighborhoods you serve
- The appliance types, brands, and jobs you take, and the ones you don't
- How you explain diagnostic fees and estimates
- Warranty and repeat visits
- Your hours, after-hours, and holidays
- When to book, when to ask for a callback, and when to pass the call to you
- Urgent or safety issues that need you right away
- What you need to know before you send a tech
How a call works
What happens when you can't pick up.
- 1
A call comes in
You're on a job, on another call, or it's after hours.
- 2
We answer
An AI assistant we set up for your shop picks up the call.
- 3
We get the details
Name, number, address, the appliance, and what's wrong. Asked the way you want.
- 4
Booked, or back to you
Where booking is set up, the caller can be scheduled. Otherwise, it comes straight back to you.
Every caller won’t turn into a job. The goal is simple: fewer callers giving up and calling someone else.
Why the usual fixes fall short
Voicemail, a part-timer, or a national call center often leave gaps.
Most of them were not built for a lean shop that cannot stop working to answer the phone.
Voicemail
Many callers never leave a message, and some call the next shop instead.
A part-time answerer
Costs you wages and may still miss nights, weekends, and the busiest hours of the day.
A national service
Often reads a general script and may not know your trade or your rules.
| Voicemail | Existing employee | Answering service | Self-serve AI tool | CapturePoint | |
|---|---|---|---|---|---|
| Covers the calls you miss, after hours and when you're busy | Takes messages only | Sometimes | Usually | Usually | Yes, for the calls we agree on |
| Set up for your area and the jobs you take | No | Depends | Sometimes | You set it up | Yes, set up with you |
| Asks the questions an appliance-repair shop needs | No | Depends | Often general | You write them | Yes |
| Tested before it goes live | No | Depends | Varies | Up to you | Yes |
| Checked and adjusted over time | No | You manage it | Varies | You manage it | Yes |
| Who handles the setup | You | You | Them, using their script | You | We do, with you |
| How a caller reaches a person | Waits for a callback | Yes, during their hours | Usually | Varies | Agreed with you before launch |
Pricing
No surprise charges. Nothing hidden.
Prices are shown upfront. You keep your phone number, your customer list, and your rules.
Capture 1
$299 / month
For the calls you can't get to: overflow, after-hours, and the calls that would hit voicemail.
Capture 2
$499 / month
Everything in Capture 1, with full-time 24/7 coverage.
One-time setup
$499
We set it up around your shop, connect it to how you work, test it, and get it ready before any real calls.
Fair questions
What owners usually ask first.
“My voicemail is free.”
It is. The question is how many callers hang up instead of leaving a message, and what those jobs were worth. The calculator helps you check.
“I don't miss that many calls.”
You may not. Track a week with the free journal and you'll know for sure. If the number is small, we'll tell you.
“My customers don't want to talk to a robot.”
It only takes the calls you can't. For those callers, the choice isn't you or us. It's us or voicemail.
“What if it gets something wrong?”
It's set up around your rules and tested before it goes live. When it doesn't know, it doesn't guess. The call comes back to you.
Where we are
We are building the proof with our first pilot partners.
CapturePoint is early. We are lining up our first pilot partners, and we would rather tell you that than borrow a logo wall. When there are real results, they will be posted here as measured outcomes, jobs recovered and revenue recovered.
Until then, judge us the way you would judge a new tech: on the call, by whether we understand your work.
Who is behind thisThe founder
Built by someone who has sat on both sides of it.
“I’ve worked on both sides of this problem.” Nicholas Potts has supervised and trained in large call-center environments, where the staffing and systems are simply there, and he has been the only office and administrative person at a small owner-operated business where the owner was also the technician. He has watched the same bottleneck from both sides: the work in front of you crowds out the work trying to reach you.
“Owner-operated businesses shouldn’t have to stay small simply because they can’t afford a full administrative staff.”
Your next step
Find out what you are losing, and stop it.
Book a short call. We will look at how many calls you are missing and what it is costing you. No pressure and no hard sell. You will leave knowing your number, whether or not you work with us.
Call handling is configured to match the rules that apply where your business operates.
